Our Story

When I was 15, I had a simple dream: to buy snacks and games with money I earned myself. My idea? Selling car decals as a side hustle. Since I had very little money, I turned to my dad, pleading for $100 to buy a second-hand vinyl cutter. I promised I’d pay him back—and I did.

After a few years, I decided to officially start a brand, at the time called CreatiBitz. I sold at craft fairs and on Etsy. I eventually figured out that the name was next to impossible to find online, so I rebranded as Luster Graphics.

Now, seven years later, what began as a $100 investment has grown into a thriving operation serving local businesses with everything from storefront decals to full trailer designs. My brother Ariel joined the team, and together, we’ve made this dream into a reality. I still occasionally use my old cutter as a reminder of where this all started. It’s proof that with a little creativity, persistence, and a borrowed C-note, anything is possible.

-Felix